Business Advisor
Reinforcing Your Business Foundation
To help companies find more customers and grow their revenue, we start with a discovery process, looking at the four foundational pillars of any successful business.
The Successful Business Foundation
Market Gap
Clarify Product-Market-Fit (what it is we have that we think others will want? It might have been perceived as compelling when you first introduced it – what has occurred in the market since then… how is it perceived now?)
Value Proposition
Assessing Value Proposition – is your product/service compelling enough to make potential clients want to abandon what they’re doing today to begin using your solution? What problem is really being solved? How willing are they to use your product… and how much are they willing to pay for your product? Quantify non-product attributes of your client’s use case… and determine if these attributes can contribute (or detract from) the value of your product. It could be packaging, ease of use, technical support, durability/longevity… or financing options, ease of procurement, try-before-buy options, etc.
Ideal Client
Identifying your Ideal Client and determining which segments of potential clients to target first. Which are the clients that have the most compelling problem to be solved, which of them have the most financial stake in solving the problem, and which segments of potential clients can you reach with relative ease? Not just a company profile, but the stakeholders within that organization. What are the personas that are directly involved with specifying, using, and purchasing your product/service? How might their motivations to buy conflict with each other, or with your product’s benefits? Are these target segments able to generate enough revenue for you to keep you in business?
Go-to-Market
After the above foundation has been laid, then develop your Go-To-Market Strategy. With the Ideal Client in your targeted segment as being your primary audience, how do you engage with them and explain how your product/service can solve their problems or reduce their risk or increase their efficiency? Your messaging must align with your Value Proposition, and should address the concerns and challenges faced by your personas with your Ideal Client.
Many companies struggle with this step – they often create a Go-To-Market before establishing a strong foundation of Product-Market-Fit, Ideal Client, Value Prop. This leads to marketing messages that don’t resonate with potential customers, marketing that is aimed at market segments or client types that don’t match your ideal client, and sales efforts that often fall short of company goals.
How Our Business Advisory Service Works
We customize our approach to fit your organization. These activities may include:
- Workshops
- Monthly Advisory Services
- Consulting Engagement
- Fractional Employee
The secret power to each of these approaches is that you gain the value of decades of experience, proven methodologies, and experienced practitioners all at a fraction of the price of a full-time employee.